On September 25, 2017, CERSAIE, an annual event held in Bologna, was opened. With the theme of “Green City”, Summit shows quite many new products at Stand G7-H8 in Hall 15 this year. As the world’s most influential and largest fair for ceramics, CERSAIE is noted as an indicator of ceramic industry. It is known that as many as 855 companies display their products in twenty halls and five exterior areas. It is the third time that Summit has joined this event. 

On the fair, Summit shows “Green Technology” to the world through core elements including wood and forest, which is aimed at expressing the concept of “Green City, Ecological Home”.

It is a common belief that the civilization and advancement of society depended on tapping the natural resources. Unfortunately, the overexploitation of the nature caused a great damage to the ecology. Deforestation, for instance, is one of the human activities that badly destroy the environment. By continuously upgrading and innovating the technology, Summit managed to print the wood grain on the tile surface.  We advocate the environmental concept of “one more wood grain tile, one more tree stays”.

Under the theme of “Green City”, Summit decorates the stand with environmental and ecological elements this year. It shows the power of green technology by exhibiting wood grain tiles and other natural elements. 

Summit will stick to the international brand strategy of “going out and bringing in” as always. We will follow closely the trend indicated in CERSAIE and introduce advanced concepts to provide more environmental building and decorating products to domestic and overseas families.